At Capital C, we don’t just host events, we orchestrate moments that turn into memories. And when the stage is our stunning rooftop, the High Light, everything hits differently. It’s where brands come to shimmer, sparkle, and set the city abuzz. Here’s a look back at three iconic product launches—each one bold, beautiful, and sky-high.
☁️ Rituals: A Dream in the Clouds
When Rituals launched their limited edition Dream Collection, they didn’t just set the mood—they built a world.
The theme was In the Clouds, and it truly felt like guests had floated straight into a serene, scented dreamscape. By day, guests tried their hand at flower arranging amid airy installations and soft pastel blooms. The scent of relaxation (and florals) filled the air.
As twilight rolled in, the magic only deepened: a candlelit dinner under the stars with an elegant harpist playing live, transforming the rooftop into a celestial garden. It wasn’t just a product launch—it was an immersive ode to serenity and dreams.
? GASSAN: Diamonds in the Sky
From our archives—but forever iconic—GASSAN brought pure sparkle to the High Light back in 2022 with the launch of their high-end jewellery line, featuring dazzling diamond pieces that turned heads and caught the sunset just right. But beyond the glamour, this launch hit especially close to home.
Why? Because Capital C is built inside Amsterdam’s former diamond exchange. So when GASSAN—royalty in the world of fine jewellery—chose to unveil their latest collection here, it wasn’t just an event. It was a full-circle moment. A tribute to the past, told in carats and class.
With the Amsterdam skyline glittering around them, GASSAN reminded us: diamonds belong in the sky. And at Capital C, history has never looked so good.
? Andrelon: Hair, Flair & a Starry Night Performance
Andrelon brought the bounce and the buzz with the launch of their newest hair care line. Picture the High Light transformed into a full-blown glam studio with hair stations around every corner. Guests walked in windblown and walked out runway-ready.
As the night unfolded, excitement built until Zoe Tauran took the rooftop stage. Her live performance had the crowd dancing under the stars, hair shining, energy soaring.
Whether it’s cloud-kissed rituals, diamond-drenched elegance, or haircare hype, the High Light is where big launches take off!
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